Searchable, long-form fragrance assessments.
Media kit · editorial edition · 2026
Independent U.S. fragrance and gentleman’s lifestyle editorial.
The Oakmoss & Ivy is an active independent publication covering fragrance, classic style, grooming, and considered living through firsthand testing and measured criticism.
Designer, niche, and international perspectives.
Our standard framework, alongside clearly identified personal verdicts.
No payment purchases praise, placement, or a score.
About The Oakmoss & Ivy
Tested on skin. Judged in life.
Founded by Shane Lint in Alabama, the publication began with a search for a signature scent and the frustration of spending time and money on products that did not live up to their promises.
That experience became a practical editorial standard: wear the product, observe how it behaves in real life, verify the official facts, then write with candor and context. The result is a clear founder-led voice that helps readers understand where a product belongs, how it performs, and whether it deserves a place in their lives.
What we cover
One point of view across the gentleman’s world.
Fragrance
Independent reviews, note development, performance, discovery sets, and practical buying guidance.
Comparisons
Side-by-side decisions that help readers understand which bottle better fits their life.
Classic style
Menswear, footwear, eyewear, leather goods, and useful styling built around repeat wear.
Grooming
Beard oils, shaving, and personal-care rituals judged for scent, finish, and function.
Considered living
Office furniture, desk tools, travel pieces, and objects that improve the way a room works.
Review methodology
A score must earn its decimal.
Firsthand wear anchors the assessment. Our standard framework considers five weighted criteria. Personal overall verdicts, when used instead of the weighted result, are identified in the review.
- IWear
Repeated wear testing when product volume permits, across ordinary days and appropriate settings.
- IIObserve
Opening, development, drydown, projection, persistence, comfort, and unsolicited reactions.
- IIIVerify
Official note structures and product facts checked against primary brand sources.
- IVDisclose
Gifted product is labeled. Brands do not preview or approve conclusions or scores.
Recent editorial coverage
Houses we’ve covered.
Coverage reflects independent editorial consideration. It is not a paid endorsement or a guarantee of an ongoing brand relationship.
04 published reviewsJorum Studio
Fantosmia · Boswellia Scotia · Athenaeum · Spiritcask
02 published reviewsStora Skuggan
Fantôme de Maules · Silphium
04 published reviewsFischersund
Útilykt · Faux Flora No. 1 · No. 101 · Flotholt
01 published reviewOrmonde Jayne
Bijou Zafran
02 published reviewsCreed
Green Irish Tweed · Iris Debonair
01 published reviewEnglish Laundry
London
Product provision does not affect scores or editorial conclusions. Some products were supplied by brands or representatives; others were independently obtained. Disclosure appears on individual reviews.
Featured review links
The proof is in the published work.
Jorum Studio · 10/10
Fantosmia
The sample that announced itself before it was identified, then became a genuine full-bottle intention.
Read the review ↗Creed · 9.5/10
Green Irish Tweed
Heritage perfumery tested in ordinary life, with a clearly distinguished skin-scent and projection story.
Read the review ↗Ormonde Jayne · 9.3/10
Bijou Zafran
Detailed development and performance observations, from the opening to a commanding drydown.
Read the review ↗Who we write for
Useful research before an expensive bottle.
When a local retailer does not carry a house, or a tester is unavailable, an online review can help a reader decide what to sample next. We describe the full wear and give international products U.S. editorial context without promising sales or distribution.
The readership
- Men searching for a signature scent or a smarter next bottle
- Readers of niche, designer, accessible, and international fragrance
- Professionals drawn to classic style, grooming, and useful objects
- Gift buyers seeking judgment rather than a generic bestseller list
The U.S. opportunity
+41%
U.S. mini and discovery fragrance set sales growth in Circana’s Q3 2025 report.
Circana · November 2025 ↗Built for discovery
Sample first.
Mintel identifies U.S. consumers aged 25–34 as preferring online samples before a full-size fragrance.
Mintel · Future of Fragrance 2025 ↗These are external market findings, not Oakmoss & Ivy audience statistics, male-only estimates, or forecasts. No unverified traffic, reach, or conversion figures are presented here.
Collaboration opportunities
Selective consideration. Serious follow-through.
Fragrance
Editorial fragrance reviews, curated sample and discovery sets, full-bottle long-wear follow-up, and relevant comparisons.
Seasonal
Gift guides, seasonal scent edits, signature-scent guidance, and future Oakmoss Letter consideration.
Style & grooming
Menswear, footwear, eyewear, leather goods, beard oils, shaving, and personal care.
Living
Office furniture, desk tools, travel pieces, and considered objects for work and home.
International
Editorial introduction for worthy houses seeking informed context with U.S. readers.
The Gentleman’s Agreement
Product provision never guarantees coverage, timing, newsletter inclusion, a favorable score, or social placement. Gifted products are disclosed. Conclusions remain independent.
Distribution & growth
Published today. Thoughtful expansion ahead.
The website is active and publishing. The Oakmoss Letter, including a monthly fragrance selection, is in preparation. TikTok is coming.
Editorial contact
Begin with an editorial introduction.
Shane Lint · Founder & Editor · Alabama, United States
Official email shane.lint [at] theoakmossandivy.com
Website theoakmossandivy.com
Instagram @theoakmossandivy